双语教学

以下为《电子商务--管理新视角(第四版)》英文原版各章的讲义,请点击下载 全部内容

Chapter1∶Overview of Electronic Commerce

Chapter2∶E-Marketplaces:Structures, Mechanisms, Economics,and Impacts

Chapter3∶Retailing in Electronic Commerce: Products and Services

Chapter4∶Consumer Behavior, Market Research, and Advertisement

Chapter5∶B2B E-Commerce: Selling and Buying in Private E-Markets

Chapter6∶Public B2B Exchanges and Support Services

Chapter7∶E-Supply Chains, Collaborative Commerce, Intrabusiness EC, and Corporate Portals

Chapter8∶Innovative EC Systems: From E-Government and E-Learning to C2C

Chapter9∶Mobile Commerce and Pervasive Computing

Chapter10∶E-Auctions

Chapter11∶E-Commerce Security

Chapter12∶Electronic Payment Systems

Chapter13∶Order Fulfillment, eCRM, and Other Support Services

Chapter14∶E-Commerce Strategy and Global EC

Chapter15∶Economics and Justification of Electronic Commerce

Chapter16∶Launching a Successful Online Business and EC Project

Chapter17∶Legal, Ethical, and Social Impacts of EC